Are you one of the customers that need to find Paypal at checkout for their piece of mind?
It used to be that a secured merchant account logo was giving to an ecommerce site more credibility in front of the new customers, since implied a high cost for the store and more detailed requirements. There are surveys showing that with the increased fraud worry, customers prefer Paypal. Some of their reasons are: Paypal offers the opportunity to pay comfortably, since they only share their information with Paypal, it is faster, and simpler. Are you one of them?
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