I certainly want to see the small shop owner survive. However, as a customer I think the independent business owner should consider a few things.
1. Pricing - I can almost guarantee a lower price in Walmart, Target or Sally’s for the same product in the independent store. I think many people would prefer to spend their dollars patronizing small business, but when a product sells for $3-$5 more than the big competitor, it’s almost a no-brainer.
2. Store Hours - almost every natural hair care store owner has 10 AM -6 PM hours. In some cases they open later and close earlier. Either way...if I punch a clock from 9 AM to 5-5:30 PM, fight traffic, get a speeding ticket trying to make it to the store before it closes...let’s just say I can’t afford points on my insurance. Sidenote: I’m really a good driver. But you get what I’m saying.
3. Customer Service - this doesn’t apply to Nyenzo but it does apply to other natural hair care store owners in my area...ANSWER the phone!!! RETURN a phone call!!! RESPOND to emails!!! I can’t said big business is any better, but we've grown to expect that type of mess from them. Usually there’s only ONE or TWO people in the small shops...why can't they answer the phone? Better yet, why can't they respond to an email? Let’s do better!
Now, I’m not saying that if they make these changes everything in their world would be grand, BUT it’s a start. I certainly wish Dionne the best! While her doors are closed, she WILL be selling some products online. Check them out!
I love to support small business because I love to build relationships in addition to helping the community financially. If you don't shop small, please consider it! :-)
Peace and Blessings!
Do you buy your products fromsmall business or the big retailer??? Why???