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10 Women own their body types in beautiful swimsuit shoot

Catherine Conelly is a Senior Love and Health Editor at SheKnows.

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Bikini bodies

Modcloth
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Bikini bodies

Modcloth employees are actually the brand's newest models, too. The photos promote their 2015 swim line, but more importantly, they promote serious body love.
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Modcloth
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And now she's dragging her staff along for all the fun.
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Bikini bodies

Modcloth
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And aren't they beautiful?
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Modcloth
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It should be pretty clear that you don't have to look one way in order to have a lot of fun.
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Modcloth
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The brand made their mission official last year when they announced a pledge to never photoshop their models and, in this case, their employees.
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Modcloth
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And they've never looked back. Within a year, they have launched and doubled their line of extended sizes to honor their pledge to celebrate body diversity.
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Modcloth
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Because at the end of the day, no one should have to hide behind their doughnuts. Or their rolls or their muffin tops.
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Modcloth
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This is who we are.
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Modcloth
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It's not about being skinny or being fat.
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Modcloth
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It's about being you and owning it 100 percent.
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Modcloth
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As spring and summer approach, remember...
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Modcloth
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To love yourself instead of compare yourself.
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