The grassy patch in the middle of The Grove in Los Angeles was transported to a far-out era recently when Banana Republic set up shop with their new Mad Men-inspired clothing line from the show’s costume designer, Janie Bryant.
Inside a '60s-style motor home, we tried on the new looks and got advice from Janie and The Face's Coco Rocha on how to get this swinging style.
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Janie says the pieces are inspired by the British invasion and rock-and-roll vibe of the late 1960s.
“It’s all about those geometric shapes, the bold colors, that real mod inspired period,” she told SheKnows. “Also, we have new silhouettes this season. It’s about buying those pieces that have the shorter lengths. It’s also about wearing the shift as opposed to the sheath, that is more body conscious. The shift is just a little more casual and has a little bit more of the ease and that mod vibe.”
For men, Janie says it’s all about the plaid: “I am addicted to plaid. so I find a plaid sports coat [is] always sexy.”
The line’s face, Coco Rocha, says she is a huge fan of the show and agrees that the Mad Men men’s fashion is very hot. Who doesn't want a little Don Draper in their life?
“Something about it is very sharp looking,” she told us. “I always look at my husband, and I’m like, ‘Why can’t we get you in something spiffy like that?’ And now we can!”
On herself, Coco likes the same red-and-blue print shirt dress we were eyeing. “I am all about all the little dresses,” said Rocha. “What I love about them is that I can wear them in the day, and then dress it up for the night. Put on some more makeup, play with my hair, change your shoes and you have a new wardrobe.”
Although some women may shy away from going head to toe mod, Coco says she likes to glam up the look with full '60s hair and makeup… meaning teased, poufy updos and smoky cat eyes.
“If you are wearing the '60s look, some people say, dress it down so you don’t look like you’re a character,” said Coco. “I say, dress it up. I want full hair, makeup, fake lashes. If you’re going to wear it, just make sure it’s loud and proud.”
To get your own Mad Men look, head over to Banana Republic for all of Janie’s fabulous frocks! And be sure to tune in to the season 6 premiere on April 6.
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Photo credit: Charley Gallay/Wireimage for Banana Republic, Frank Ockenfels/AMC