Beauty chat with POPSUGAR's Melissa Liebling-Goldberg

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Ever wondered what goes on in a beauty editor's head? You're about to find out! Over the next few months, I'll be chatting all things fashion and beauty with some of the brightest minds in the industry. Up today? Melissa Liebling-Goldberg, Fashion & Beauty Director of POPSUGAR.com.

SheKnows: What beauty trends are you loving this season?

Melissa Liebling-Goldberg: I really love dark lips! I think we really saw that at the SAG Awards [last] weekend on stars like Claire Danes and Michelle Dockery and I think it's really interesting and different to have that darker deep red lip. And then I'm a fan of all of the nail trends. I think it's really fun and just gives people a chance to express their personality and really experiment with beauty, which to me is always the most fun element of beauty. I love that nail art has become so easy and so accessible for people to do.

SK: What's the best beauty or fashion tip you've learned on the job?

MLG: I think the thing that I've learned the most about working in beauty is how important quality skin care is. I think it's so fun to play with makeup, but I think it all comes back to the quality of your skin, how you're taking care of it and how important it is to wear SPF every single day, even if it's raining or it's cold outside. You really have to prioritize taking great care of your skin especially when you're young, and then everything kind of comes from there; everything looks great if you have beautiful skin as a base.

SK: It's officially award season now! Whose red carpet style are you lusting after?

MLG: I think we're all crushing so hard on Jennifer Lawrence. She [is looking] so beautiful and hot, she has such a great spirit and personality, and it's always a joy to watch someone who looks like they're having fun! I love that she's trying different things and I love seeing someone young in couture on the red carpet without being terrified... I think she's someone that is really fun to watch and I think the same is true for Jessica Chastain.

She always has a different beauty look, I love how versatile she is and how much she really plays with her look, especially when she has such a classically beautiful face. She can pull off anything, so it's really fun to watch her reinvent herself for every show and always have something new and different that really feels tailored to the occasion and to the fashion she's wearing.

SK: Fashion Week is this week! Are there any designers you're really excited to see show this season?

MLG: I think it's just so exciting how much talent there is in New York right now. You have people who are doing edgier things like Alexander Wang or Proenza and then you have designers who are doing these really wonderful feminine pieces like Derek Lam and like Prabal and Jason Wu. It's just really exciting to me that it's a city that has so much young talent so you get to see so much in one place. I think it's a really tremendous moment for New York fashion!

SK: What are your beauty and fashion bargain guilty pleasures?

MLG: I love Target! I love their beauty section, I love their fashion, I always end up leaving with accessories. I think almost all of my belts are from Target! I love that it still feels curated, that they have wonderful makeup brands like Jemma Kidd, Napoleon Perdis and Pixie doing special things for them. That's really my one stop shop for good deals. It's very fun to shop there and I'm very excited for the Prabal collaboration to come out this week too.

SK: Speaking of guilty pleasures, monthly subscription boxes are becoming a huge trend in fashion. Tell me a little about POPSUGAR's Monthly Must Have box.

MLG: [With] the Must Have box, you're having these amazing editors pick the absolute best of the best for you to try every month. I think it's just incredible to be surprised every single month with something really cool and really interesting. It's like having our [website] come right to your doorstep!

It's so fun to have that element of surprise; you never know what you're going to get, whether it's going to be something delicious or something that's a great new beauty product or just something that's really whimsical and fun and unusual.

SK: Sounds like a great Valentine's Day gift! Do you have any tips for what men can buy women for the holiday?

MLG: I think men shouldn't be scared to buy jewelry! I think there are lots of fun pieces you can get and I think men always get a little freaked out about buying jewelry. But I actually think it's a really great gift to be able to get something that you can wear and always have with you and on you and be able to think of the special someone when you're wearing it.

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Photo credits: Brian To/WENN.com