Since I am a bit of a hippie when it comes to my skin, here are two lines worth a try for all my fellow granola girls out there.
With all the buzz around this Brooklyn-based line (Gwyneth Paltrow, Vogue, W Magazine, New York Magazine) that is now changing its name to S.W. Basics, I was thrilled when their products came across my desk. They take pride in their slogan "less isn't more, less is everything." That's right: five ingredients or less in each product! The founder started making these products for her own sensitive skin, so her business comes packed with passion for what they do.
These guys have one main goal: to fight dry, flaky skin whether it's on your legs or your scalp. They are a head-to-toe kind of company. The main ingredient for their line is, you guessed it, seaweed. They hand-harvest wild bladdewrack seaweed (sustainably) and combine it with a series of natural ingredients to formulate their products. The founder himself suffered from psoriasis and aims to make a cure for problem skin — one that doesn't involve harsh chemicals and prescriptions.
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