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Beauty Beat: How Ashley Greene is using beauty to empower women

Catherine Conelly is a graduate from Arizona State where she earned a degree in creative writing and now works as Senior Editor at SheKnows. She helps oversee the beauty, love and health family of sites. Follow her on Twitter to keep up ...

mark M. Power goes Greene

SheKnows was recently invited to hang out with Ashley behind the scenes of her photo shoot with Mark Cosmetics.
Beauty Beat
Exclusive behind the scenes of Ashley Greene's photoshoot with Mark cosmetics

On the set of her photo shoot for Mark's most recent M.Powerment campaign, Ashley Greene gave us the low down on the beauty and the cause. Plus, she relives her best red carpet moment ever!

During our beauty chat with Ashley Greene, we found out what drives Ashley's style and how she and Mark Cosmetics are setting out to empower women and end relationship abuse.

In order to do so, Mark is promoting one of their classic lipsticks, M.Powerment Petal, a shade that Ashley concocted herself. One-hundred percent of the net proceeds will go toward ending partner violence.

"They came to me and I learned about M.Powerment and what Mark was about: being beautiful inside as well as out. It's been a really great partnership," Ashley told SheKnows on a break between shots.

Mark Costmetics Petal M.Powerment lipclick
Buy the lipstick here!

"They brought a whole bunch of different shades and I chose two and mixed them together. I didn't want to make it too pinky or too dark. It came out great and I think the fact that it goes to such a great cause and you can take a lipstick and actually help women who are being abused and end the cycle of dating abuse and violence is a really wonderful thing."

Watch the interview

Though she was having fun as a model for the day, she says that acting is still definitely her home base. "Modeling is a whole different animal. I'm more comfortable whenever I'm on set definitely."

What makeup empowers Ashley?

"There is something about putting on a lip shade. Whenever my lips pop, it makes me feel a little bit more powerful and a little bit more present."

As for fall and the colors Ashley will be breaking in, "Definitely berries," she said. "I'm looking forward to that. A lot of burnt orange and brown."

Get cozy with these graphic sweaters for fall >>

As for her wardrobe, she is just as excited as we are to break out our cozy sweaters and scarves. And jewelry! No matter what the season, Ashley says that's not changing for her. "I always have jewelry." For a simple, classic girl like her, it's the easiest way to give your favorite styles the extra push toward fashion forward.

Who are Ashley's style icons?

So, we weren't surprised that she has a big style crush on Audrey Hepburn. "I think that she was so classic and so beautiful and never contrived and always hit the mark." Who could disagree? Not us.

Style icon Sienna Miller

Sienna Miller

"[She] is always effortless, always very cool."
Style icon Gwyneth Paltrow

Gwyneth Paltrow

"[She] always has a way of being very sexy but very sophisticated."
Ashley Greene red carpet moment in Fuschia Donna Karen

& Ashley's moment

"It was a show stopping fuchsia-colored dress. It was so beautiful."

As Ashley puts it about her style icons Gwyneth Paltrow and Sienna Miller, they push boundaries without going overboard. "[These women] can do things and have their own sense of style in moderation without being too trendy because I feel like trends just don't work for everybody."

Well put, Ashley. Understated elegance with a subtle risk is the way to go.

And then there's her own red carpet moment she's coveting right now. "I just recently wore a Donna Karan dress to my The Apparition premiere and it was this bright fuchsia color. The wind happened to be blowing so it blew the dress back." The perfect photo op.

Photos courtesy of Wenn.com/Jody Cortes (Sienna Miller), Wenn.com/Fayes Vision (Gwyneth Paltrow), Wenn.com/Apega (Ashley Greene)

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