SheKnows: How would you describe the Pour La Victoire brand and its designs?
David Giordano: Pour La Victoire is a Parisian-inspired brand and our designs capture the confidence, passion and sensuality that French women are known and celebrated for.
SheKnows: Designers find inspiration in many areas of life. So tell us: What inspires you to design these gorgeous shoes?
Giordano: As the Creative Director, I am always looking to ensure the designs we create and the partnerships we embark on exemplify our overall vision. The people we collaborate with, such as Terry Richardson and Dennis Basso, share our appreciation and values of a poised, sexy woman empowered by her inner confidence expressed through signature accessories like a fantastic pair of shoes or a show stopping handbag. At Pour La Victoire, we believe these choices are extensions of her inner strength and power, and we are inspired by it every day.
SheKnows: So tell us about your new ad campaign. We hear Terry Richardson shot it, so we know it must be amazing!
Giordano: Our new ad campaign shot by Terry Richardson is absolutely stunning and you can see it all in a behind the scenes video directed by Terry himself. Like our spring 2013 collection, model Jessica Hart exudes sensuality and confidence and there was no one better than Terry to capture that for our first campaign.
SheKnows: We're coming off of a hectic Fashion Week and are so excited to check out your new collaboration with Basso. So tell us what inspired the collection and what happened at the show.
Giordano: Dennis Basso’s Ready-To-Wear Spring 2013 collection presentation (left) was fashioned after a glamorous evening in Deauville, France during the 1960s. It was so natural for Pour La Victoire to work with him and match our perfect pumps in gorgeous colors for his exquisite gowns. Together, I think we captured some of that je ne sais quoi that French women are celebrated for.
SheKnows: Fall is almost here, so what are some of your favorite shoe trends for the season ahead?
Giordano: I think fall will bring a lot of vintage flirtatiousness. There will be interesting lines paired with unexpected colors, such as emerald and camel print. We’ll see unique textures complementing classic shapes.
SheKnows: Speaking of trends, a lot of women are often confused about how to accessorize the latest fashion trends. So what type of shoe would you pair with some of the hot fall trends?
Giordano: We have a shoe for every occasion but a few that are great for current trends would be the Ravel wedge bootie in emerald. It’s the perfect bootie for cuffed denim and adds an extra pop of flair with the very on-trend color. For a heel, I am loving the Aeesha that is both feminine and strong and can easily take you from the office to your night out.
SheKnows: Quality shoes are a well-spent investment, but most women can't afford to buy tons of them. So keeping budget in mind: What are the top three to four shoes a woman should own?
Giordano: Like the black dress, every woman must own a classic pair of black heels like our Turner heel. The point is perfection and the strap adds a bit of playfulness to the staple. It’s the heel that could go with anything, should she need it to.
She should also have an interesting neutral like the Sierra heel in cognac. It is a perfect complement piece that is still playful yet elegant.
Every woman needs a showstopper in her arsenal. A pair that truly brings out her inner, Parisian woman. It could be the gold metallic Emmy bootie or the eye catching Veronica in navy/lilac with a snakeskin heel. I don’t know exactly which specific style it is; it’s the one that makes her feel unstoppable.
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