Find your perfect tan
Choosing the right shade of (faux) tan can be just as (if not more) frustrating as choosing the perfect shade of foundation. If you’re toying with the idea of a tan but can’t decide how dark to go, let us help. We’ve put together a guide to finding the perfect shade of tan.
Consider skin tone
First things first -- your skin tone is going to directly determine your ideal shade of tan. If you have fair skin and burn rather than tan when you're in the sun, you’re going to have to stick with the lightest shade in order to look natural. And the key is to look naturally tanned, rather than orange or too dark.
Think about how dark you want to be
Second, think about your desired shade of faux glow (keeping in mind your natural skin tone, as mentioned above). To help you decide, we offer some guidelines.
Your tan goal is a healthy glow or to look only a shade or two darker than usual. Think the Olsen twins or Taylor Swift.
Your tan goal is sun-kissed or like you just spent a few days in the great outdoors and fresh summer air. Think Pippa Middleton or Kate Hudson.
Your tan goal is bronze or like you just spent a week in the Caribbean. Think less Malibu Barbie and more Jennifer Aniston or Heidi Klum.
Since you already have some natural color, you can go for a dark tan, which will enhance your already sun-kissed look. Think Jennifer Lopez or Kim Kardashian.
Choose the right product
Different products will provide different results when it comes to achieving the ultimate faux glow. You can choose from a gel, a spray, a mousse or a lotion. Generally, it’s easier to apply a product that has a tint so you can see where you’re applying the tanner. Sprays and mousses can be trickier to apply since you can’t control exactly where they’re going. We like gels or lotions because you have more control over the application. Ultimately, it’s up to you, but opt for the product you feel most comfortable applying.
Application and upkeep
Once you have your ideal shade in mind, here’s how to get it right.
Watch: Kristen Wiig spoofs "Tanning Mom" on SNL
Kristen Wiig did a hilarious spoof of Tanning Mom Patricia Krentcil on Saturday Night Live; even the tan mom herself thought it was funny!
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