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Katy Perry launches eyelash line at ULTA

Chrissy Callahan is a freelance beauty/fashion writer and editor. She has written for a variety of different websites and covered everything from NY Fashion Week to interviews with top industry professionals. For the latest beauty and fa...

Larger than life lashes

Want eyelashes like Katy Perry? Head to an ULTA near you! The sugary sweet singer just launched her own custom brand of eyelashes, and you're going to want to check them out.
Larger than life lashes

Katy Perry is famous for her powerhouse voice, her larger than life fashions and sparkling personality -- oh and that recent divorce! -- but the singer is pretty beauty savvy, too. Fresh off a huge world tour, Perry is launching her own custom brand of eyelashes, Katy Perry Eyelashes by Eylure, with ULTA Beauty stores.

Larger than life lashes

The sexy singer celebrated the launch just yesterday at The Americana in Glendale in a head-to-toe blue ensemble. We're simply obsessed with the flirty silhouette of this curve-hugging dress -- aren't you?!

The new line features three different types of lashes: Katy Perry Oh, Honey! Lashes, a flattering full lash, that takes lashes from fine to fab; Katy Perry Sweetie Pie Lashes, a natural hair lash that discreetly adds length and volume to lashes; and Katy Perry Oh, My! Lashes, big and beautiful with a layered effect.

This isn't Perry's first beauty venture, though. The California girl has formerly released a nail polish line with OPI and several fragrances, serves as a spokesperson for Proactiv and has partnered up with hair care experts ghd for an iconic hair campaign.

Perry has had lots of success in the beauty field, and it'll be interesting to see how her new eyelash line does! But we want to know: Will you be buying them? Sound off in the comments!

Vote for Katy's lashes in the 2013 SheKnows Beauty Awards >>

More Katy Perry

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Grammys 2012: The night in hair
Not like the movies: Katy Perry's divorce papers

Photo credit: WENN
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