New ways to brighten tired eyes

The latest skin care gadget from Clarisonic called Opal ($185, www.clarisonic.com) utilizes sonic micro-massage to infuse skin care ingredients into the eye area, allowing skin care treatments to penetrate deeper into the skin. Another benefit is the massage action, which helps to stimulate circulation.

Skin care masks have become much more specific for facial needs. Try an eye mask designed to reduce the appearance of dark circles or crow's feet or under your eyes. For the days you are trying to fake eight hours of sleep, try the Bliss Triple Oxygen Instant Energizing Eye Mask ($54, www.Sephora.com). If your goal is to reduce the fine lines around your eyes, try the new collagen infused Chella Anti-Fatigue Eye Mask Kit ($45, Chella.com).

While many women get wrinkle freezers such as Botox or Dysport around their crow's feet, having the injections under their eyes can help reduce wrinkles as well. To plump up the under eye area, dermal fillers such as Restylane can be an instant eye lift (however, since this area is so delicate, be prepared to bruise and have some down time).

New facial serums such as Stemulation (15 ml $135, www.stemulation.com), include ingredients such as stem cells, which promise to naturally regenerate skin cells. Other eye creams include high potency ingredients such as retinol, green tea and vitamin C to lighten and recharge eyes.

While there are many illuminating concealers on the market, many women do not know how to properly apply them, which can actually bring more attention to dark circles and wrinkles (especially if too much is used). Instead, try using an illuminator with light reflecting particles around and under the eye area. Next, apply your regular concealer over the illuminator. The result will be bright eyes that look "lit from within."

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