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Rihanna goes blond for Armani Jeans

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Rihanna's ever-changing hairstyles

You won't believe how Rihanna switched up her hair for her new Armani Jeans ad. Do you love it or hate it?

Rihanna for Armani jeans

We can't really keep up with Rihanna's ever-changing hairstyles.

That's not a bad thing, though -- RiRi's commitment to super fabulous hair keeps us on our toes and gives a constant source of inspiration for our own strand styles. Her new advertising campaign for Armani Jeans is no exception -- the ad shows the S&M singer in a shaggy blond 'do, much different than the bright red and brown strands she's been sporting as of late.

We assume it's a wig -- those crazy fashion hair stylists have all the fun tricks.

Rihanna's chameleon hair doesn't come cheap, though. The sultry singer reportedly spends about $23,000 per week to hair stylist Ursula Stephen. That's right: Rihanna spends more on her hair in a week than some people make in an entire year.

Don't think it's all coming out of her deep pockets, though.

"You have to wonder why she insists on keeping such an expensive member of her entourage on the payroll 24/7. Most of these costs are paid for by her management," a source told the U.K. Daily Mail last month.

"She makes several public appearances a week, and the cost soon stacks up."

Sure do, but we bet Rihanna would argue it's worth it.

"In the beginning of my career, it was really strict for me. I couldn't wear pink or red lipstick; it was just bizarre," the singer told Glamour earlier this year. "We had a young fan base, and they were trying to keep me fresh. But I just really wanted to be myself. I wanted to be sassy, the attitude, all these things that I am."

The Barbados-born singer isn't joking about keeping it fresh. Just check out some of her styles from just this year.

Head-turning curls

Rihanna curly hair

RiRi first debuted the red strands earlier this year with these crazy curls. Talk about a head turner!

MET Gala Glamour

rihanna braid

Leave it to Rihanna to make a long, red braid glamourous. The sultry singer wore the long extensions to the 2011 MET Costume Gala at the Metropolitan Museum of Art in Manhattan.

Sweet and simple bob

Rihanna bob

Rihanna sported a simply and demure (for her) style at the 2011 Billboard Music Awards in June. We loved the whole look.

RiRi goes vintage

Rihanna's vintage pin curls

Rihanna transformed her red strands with vintage curls during a summer 2011 performance at NBC's Today Show.

Back to (big) basics

Rihanna curls

Rihanna decided it was time to head back to her roots in July with her honey-kissed brown curls. We're loving this look -- if only she kept it a bit longer!

Simple vacation style

Rihanna vacation curls

Only Rihanna can make hassle-free vacation hair look sexy. She was snapped on vacation in Italy wearing this simple updo -- we're jealous!

Images courtesy WENN

Which Rihanna style is your favorite?

More celebrity hairstyles

Katy Perry debuts pink hair
Get Evan Rachel Woods' short hairstyle
Celebrity hair trends in 2011

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