Share this Story

Heads up: Mad hatters trending in LA

Sadie Murray is the go-to girly girl when it comes to all things style and beauty in So Cal. This fashion and beauty PR pro may be a petite blonde, but shes got a big personality. And, she just might be the real life version of Legally B...

Crazy for hats

One of the greatest parts about LA is that you can go grocery shopping dressed like a homeless person and no one gives you a second glance. LA is “forgiving” in this respect, unlike other cities. I remember going to Whole Foods in Dallas once, wearing workout gear, diamond studs, and minimal makeup -- I swear, people stared at me like I had just escaped from prison.

Crazy for hats

All about hats

In LA, (thankfully) all you need is a hat. You can be as "undone" as the next vagabond, but if you're sporting a statement-making hat, you are good to go. Currently trending in la la land are chic chapeaux from the Goorin Brothers -- a century-old hat company with LA stores located on Melrose, Larchmont, and its newest in Pasadena (stores across the country as well) and a favorite among celebrities like Kristen Bell, The Black Eyed Peas, and Gwyneth Paltrow.

This fourth generation company is famous for its extensive collection of vintage-inspired hats -- from big brimmed straws and gotta-have-it Gatsby's to old-timey fedoras and flapper-esque cloches.

The original Goorin Brothers hat shop opened in San Francisco in 1895. Back then, women never stepped outside before topping off an ensemble with a head-turning headpiece; complete with dramatic feathers, formal furs, and posh jewels. Today, we don the headgear with modernity and convenience in mind -- effortless and on-trend is key (a lazy fashionista's dream come true).

Photo credit:

Hats for every occasion

Crazy for hats

1. Javier fedora (Goorin Bros., $43), 2. Hugo panama hat (Goorin Bros., $100),
3. Knox flatcap (Goorin Bros., $98)

Whether battling a bad hair day or looking to add insta-glam, cover your noggin with must-have's from the Goorin Brothers. Running errands? Punch up your every day attire with a wicker-weave, classic fedora and colorful band (a la the Javier). Headed to the airport? Throw on the very now Hugo Panama hat and you might be mistaken for a first-class celeb. Quick trip to the market? Nomad, no more while picking produce in this newsies-style, Knox flatcap.

Hats off to the Goorin Bros-- now a second glance at the grocery store doesn't sound so bad.

Headwear Hall of Fame

Need more hat inspiration? Check out our inductees for the 2011 Headwear Hall of Fame >>

Crazy for hats

More on hats and accessories

Tagged in
Follow Us

SheKnows Media ‐ Beauty and Style

New in Beauty & Style

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!

b h e a r d !

Welcome to the new SheKnows Community,

where you can share your stories, ideas

and CONNECT with millions of women.

Get Started