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Heads up: Mad hatters trending in LA

Sadie Murray is the go-to girly girl when it comes to all things style and beauty in So Cal. This fashion and beauty PR pro may be a petite blonde, but she’s got a big personality. And, she just might be the real life version of Legally ...

Crazy for hats

One of the greatest parts about LA is that you can go grocery shopping dressed like a homeless person and no one gives you a second glance. LA is “forgiving” in this respect, unlike other cities. I remember going to Whole Foods in Dallas once, wearing workout gear, diamond studs, and minimal makeup -- I swear, people stared at me like I had just escaped from prison.

Nicky Hilton, Usher, Pax wearing Goorin Bros. Hats

All about hats

In LA, (thankfully) all you need is a hat. You can be as "undone" as the next vagabond, but if you're sporting a statement-making hat, you are good to go. Currently trending in la la land are chic chapeaux from the Goorin Brothers -- a century-old hat company with LA stores located on Melrose, Larchmont, and its newest in Pasadena (stores across the country as well) and a favorite among celebrities like Kristen Bell, The Black Eyed Peas, and Gwyneth Paltrow.

This fourth generation company is famous for its extensive collection of vintage-inspired hats -- from big brimmed straws and gotta-have-it Gatsby's to old-timey fedoras and flapper-esque cloches.

The original Goorin Brothers hat shop opened in San Francisco in 1895. Back then, women never stepped outside before topping off an ensemble with a head-turning headpiece; complete with dramatic feathers, formal furs, and posh jewels. Today, we don the headgear with modernity and convenience in mind -- effortless and on-trend is key (a lazy fashionista's dream come true).

Photo credit: WENN.com

Hats for every occasion

Goorin hats

1. Javier fedora (Goorin Bros., $43), 2. Hugo panama hat (Goorin Bros., $100),
3. Knox flatcap (Goorin Bros., $98)

Whether battling a bad hair day or looking to add insta-glam, cover your noggin with must-have's from the Goorin Brothers. Running errands? Punch up your every day attire with a wicker-weave, classic fedora and colorful band (a la the Javier). Headed to the airport? Throw on the very now Hugo Panama hat and you might be mistaken for a first-class celeb. Quick trip to the market? Nomad, no more while picking produce in this newsies-style, Knox flatcap.

Hats off to the Goorin Bros-- now a second glance at the grocery store doesn't sound so bad.

Headwear Hall of Fame

Need more hat inspiration? Check out our inductees for the 2011 Headwear Hall of Fame >>

Celebrity hat styles

More on hats and accessories

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