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Taylor Swift launches new fragrance

Smelling like Swift

Taylor Swift fans, prepare yourselves. This morning, Swift announced the arrival of her new fragrance: Wonderstruck. Now you will be able to smell as sweet as Taylor herself as you sing along in the car or wherever you are. As if there weren't enough reasons to love the four-time Grammy winner already.

Taylor Swift launches new fragranceThe Fragrance

Been wondering where and when you can get your hands on Taylor Swift's new fragrance? Look no further- we have all the details you need. This October, Wonderstruck is hitting department stores around the country.

This perfume's name was inspired by the song Enchanted in her latest album Speak Now. Swift sings about that butterfly feeling you get when falling in love. Which she has now translated into a smell.

Perfumer Oliver Gillotin of Givaudan helped Taylor to create a scent to match her personal aura. The purple bottle contains a mix of fruity and floral flavors. A Moravian star, dove, and birdcage hang from the bottle in the form of charms. In decorative gold lettering, Taylor's lucky number 13 can also be found on the package.

Wonderstruck fragrance by Taylor Swift

hear What Taylor
has to say

You probably weren't too shocked to find out that Taylor had young love on her mind when putting together her new, appropriately named scent. She told Women's Wear Daily that "Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you could layer so many different scents to create a beautiful end result."

Taylor Swift understands the importance of smelling your sweetest. And let's be honest, when it comes to attracting guys and girls alike, whatever she's doing seems to be working. As Taylor said, "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories." We know the scent we'll be wearing this fall. After all, Taylor has us Wonderstruck.

products and costs

The new fragrance comes in a variety of forms at a variety of prices to fit every budget and beauty need. Choose one type of product or a few from this list:

  • Eau de Parfum Spray, 3.4 fl. oz/100 ml, $59
  • Eau de Parfum Spray, 1.7 fl. oz/50 ml, $49
  • Rollerball, .33 fl. oz/10 ml, $18
  • Scented Body Lotion, 6.8 fl. oz/200 ml, $29
  • Scented Bath Gel, 6.8 fl. oz/200 ml, $25


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