What would you like to know?
Share this Story

Lauren Conrad talks Paper Crown in Lucky magazine

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Paper Crown coming in July 2011

Lauren Conrad is gearing up to debut her new line -- Paper Crown -- without the help of a MTV show. Read on to find out why she doesn't care.

Lauren Conrad launching Paper Crown in July

Lauren Conrad is getting ready to launch her second clothing line in July -- the self-funded Paper Crown -- and she's covering Lucky magazine to celebrate. This time around, she's doing it without the help of MTV.

"I never wanted to end up in entertainment; that wasnLauren Conrad in Lucky Magazine't the goal," Conrad told the magazine. "I was doing the show to end up in fashion. But I'm totally aware that without The Hills, I wouldn't be where I am."

Conrad filmed a pilot based on Paper Crown's launch. The show -- modeled after the successful documentary The September Issue -- was scraped after MTV deemed it too 'high brow' for its audience.

"It didn't feel like a perfect fit. It's difficult to compete with all the Jersey Shore-type shows out there. Besides, there weren't any scenes of me getting drunk or fighting, so what's the point?" Conrad said of her breakup with the network.

"It's easier to launch the line without MTV. A lot of people in fashion don't want to be linked with anything that has to do with reality TV. Showrooms were turning us down."

Conrad released the Paper Crown look book earlier this year -- and we love it! It's filled with girly-yet-edgy fashions. A few of our faves:

Ryder Blazer in Camel/Hudson Short in Black

Lauren Conrad Paper Crown 107 Ryder Blazer in Camel / 118 Hudson Short in Black

Clementine Gown in pink

Lauren Conrad Paper Crown Clementine Gown in Pink

Ryder Blazer in Eclipse Blue/Piper Top in Grey/Serena Legging in Black

Lauren Conrad Paper Crown 107 Ryder Blazer in Eclipse Blue / 113 Piper Top in Grey / 119 Serena Legging in Black

Dying to get your mitts on some Paper Crown pieces? The collection lauches in July -- keep an eye on the line's official website to find stores close to you.

More on celeb style

Celebrity hair trends in 2011
Celebrity trend: Nerdy chic glasses
Steal Lauren Conrad's scarf style

Recommended for You
Comments
Hot
New in Beauty & Style
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!