Share this Story

Sammi Sweatheart launching jewelry line

Sarah Monson (a.k.a. The Bitchlorette) is a former reality TV casting director/producer who spent years thrusting ordinary folks into the spotlight on shows like Blind Date, Survivor and The Bachelor. Shes now a regular contributor to Sh...

First Jersey Shore, now the world

Jersey Shore veteran Sammi "Sweetheart" Giancola is launching a jewelry line. What can we expect from this feisty Guidette?

Jersey Shore Alum Pumping out more than fists

First Jersey Shore, now the world

Is there nothing those Jersey Shore peeps can't (or won't) do?

Nicole "Snooki" Polizzi wrote a book, Mike "The Situation" Sorrentino roasted Donald Trump, and now Sammi "Sweetheart" Giancola is trying her hand at designing jewelry. It was announced by Thursday that the hard partying, fighting and kiss-'n-make-up reality MTV starlet launched her own line of Guidette friendly bling.

More Sammi "Sweetheart" style >>

First Jersey Shore, now the world

The line is appropriately called "Sammi Sweetheart" and embraces costume jewelry brand RichRocks. Sammi's line consists of seven blingy pieces focused on her "sweetheart" image. Sweetheart image? Really? Maybe for the first five minutes of Season One. But of course her catch phrase is: "I'm the sweetest bitch you'll ever meet," so I suppose it's valid.

The line includes heart-shaped pendants, crystal bracelets, and large hoop earrings. (Just make sure you take them off when battling your roommates.) In a very smart marketing move, Sammi isn't charging over the top prices for her works of wearable art. All are being sold for less than $100.

First Jersey Shore, now the world

She told People:

"I love that the RichRocks brand and my collection retails for just under $100. It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night."

Eh, in these hard economic times, even $100 seems pricy for costume jewelry. Will this line be successful for it's cute pieces or be lauded by obsessed-fan only shoppers?

Sammi Sweetheart for RichRocks collection launches today at

Follow Us

SheKnows Media ‐ Beauty and Style

New in Beauty & Style

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!

b h e a r d !

Welcome to the new SheKnows Community,

where you can share your stories, ideas

and CONNECT with millions of women.

Get Started