Foundation comes in several varieties, including stick, powder and liquid, as well as oil-free, water-based and cream-to-powder formulations. Your skin type should call the choice:
The three main finishes are matte, semi-matte and luminizing. Semi-matte is the most natural and general purpose of the three and looks good on almost everyone. Matte foundation absorbs oil, giving skin a shine-free, almost powdery appearance. Luminizing foundation helps brighten skin on days you feel tired or look pale. These often contain light-reflecting particles to give your skin a luminous look.
If you're unsure about shade and have chosen the wrong ones in the past, skip the drugstore this time around and head to the beauty counter. You will probably have to spend a bit more, but a makeup professional can match you with the right shade the first time around. The next time you buy foundation, use the expensive brand as a guide for choosing a more affordable drugstore product.
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