Are you sitting down? If not, you better find a chair, stat. H&M is finally launching online ordering in the United States.
That's right – now you can stock up on your H&M goodies from the comfort of your own home. It was only available to European fashion fans before – and it's about time they changed.
H&M announced their U.S. e-commerce launch via their official Twitter account.
"Good morning is an understatement! H&M has decided to have online shopping in the US at the turn of the year 2011/2012! Stay tuned for more," H&M tweeted late last week.
The bad news?
It looks like we won't have the online ordering option here in the U.S. until sometime later this year or early 2012. We'll wait for it – especially if that means they'll start selling their designer collections online.
Though they're mega-popular, it's likely H&M decided to tackle U.S. shipping to fend off increasing online shopping competition. Nearly every retail store has an online shopping option – and not offering it worked to H&M's disadvantage, especially since their U.S. stores are confined to a few U.S. cities.
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