Liquid foundation does not hold up in extreme temperature changes. For long-lasting coverage, choose a cream-to-powder foundation instead. Loose powder is also not a good idea as it may leave your skin looking dry and cracked.
All your eye makeup should be waterproof -- mascara, liner and eye shadow -- if you want it to last in cold, snowy weather. Consider cream shadow, if you have extremely dry skin.
It's not that you will catch a cold, but you will damage your hair if you leave the house when it's wet. Wet hair can freeze, causing breakage.
To keep your lips from drying out, use lipsticks with beeswax and other emollients rather than just lipgloss.
Use foundation and blush with yellow or blue undertones, rather than red or pink. Your skin, particularly your cheeks, will already get a natural redness to it from the weather.
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