Ralph Lauren in 4D?

Nov 18, 2010 10:54 AM by Lauren Swanson

Posted in Beauty & Style / Fashion & Style

Ralph Lauren 4D Fashion Show

Ralph Lauren showcased its 10 years of digital innovation recently by projecting a 4D digital fashion show onto Ralph Lauren's flagship Madison Avenue building in New York. Check out the video below to watch the gorgeous spectacle.

Floating designer bags and hot polo players jumping out of buildings? That's not something you see every day. But then again, "average" is not part of Ralph Lauren's vocabulary.

On Nov. 10, New York spectators were treated to a gorgeous, lifelike 4D digital fashion show on Ralph Lauren's new Madison Avenue building.

Wait, Ralph Lauren in 4D?

Yep, that's right -- "on" the building. Using crisp digital projections, Ralph Lauren engineers transformed the store's outdoor facade into a living artform, as witnesses watched the walls crumble, then shuffle back into place.

What follows is a veritable feast of couture and art: A 4D digital fashion show on the balcony, polo players galloping across the edifice and an X-ray peek into the building's rooms. We'd describe the finale, but, well, why give it away? Watch the video above and let the magic unfold before you. No need for 3D glasses.