New Gap Logo: Embarrassing?

Gap's new logo ignited a firestorm of criticism after its release earlier this week and critics are laughing at its simplicity. Do you think it's too simple or is the Gap logo just what the company needs?

New Gap logo

Gap hoped to create a buzz when they unveiled their new Gap logo earlier this week. Their wish came true, but not the way they hoped.

Gap's new logo -- a simple design of the store's name in Helvetica with a small blue box behind it -- incited laughs from media outlets, advertising executives and elementary school children for its un-inspiring look.

Too Simple

Advertising industry publication AdAge called it "something a child created using a clip-art gallery."

And they're right. The company likely paid an advertising agency thousands of dollars to come up with the logo we could have designed in 20 minutes, but the really laughable thing is that Gap executives actually liked it and gave it the green light.

Gap Backtracks

Gap executives are trying to wipe the egg off their face, releasing a statement on the company Facebook page yesterday asking for new logo ideas.

"We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to ... see other ideas."

Hey now, Gap. If we send in a new logo, will we get the same amount of money you advertising agency received to design your logo? We doubt it, so we won't delve into our clip art for you. You might want to call up Drake University and ask them how to handle an embarrassing branding situation.

What do you think of the new Gap logo?

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Comments

Comments on "Everyone hates the new Gap logo"

Anna October 10, 2010 | 2:04 PM

Ew! Why would they get rid of the iconic Gap logo? That's like wadding up 20 years of brand identity and throwing it in the trash... for something I could design in Microsoft Word. Lame.

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