The easiest way to make your eyes stand out is to use complementary shades of eye shadow that work best with your specific color. It may come as a surprise, but you should not wear the same color eyeshadow as your eye color. Here are some general guidelines:
For brown eyes, try pale greens or blues. This brings out the warm tones in your brown eyes and make them appear richer. Use darker jewel tones, like dark plum, for a smoky and sultry look.
For green eyes, use pink tones and reddish-berry shades for daytime wear and shimmering bronze and ruby shades for evening. The contrast of the reddish shades against the green of the eyes will make the color of your eyes sparkle.
For blue eyes, try peach and orange shades for daytime wear and copper tones and burnt orange shades for evening shimmer. These complementary shades will make the blue of your eyes radiant.
Just remember that since everyone's eye color is different, you'll want to shop where you can try out a few different shades of colors in the same families for a perfect match for you.
Gold, bronze, copper
Brown, chocolate, mustard yellow
Peach, beige, Champagne, taupe, apricot
Plum, mauve, purple, violet, pink
Deep and mossy green shades
Pink, rose, violet, lavender
Gray, silver, copper
Dark blue, light blue, turquoise
Charcoal, black, brown
Brown, beige, tan
Khaki, olive green, mocha
Violet, lavender, blue
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