We all know the beauty industry is ruled by marketing campaigns. But in the case of eye cream, it's not just a ploy.
"You really do need a separate cream for your eyes and your face," says Betian. "The ingredients made for eye creams are moisturizing and permeate the delicate skin that is around the eye, whereas moisturizers for the face can be too thick or even too harsh for that area."
Skin care can definitely add up quickly. Betian suggests spending the cash on serums and facial moisturizers, mainly because the more expensive ingredients are better able to penetrate the skin. But, fortunately, you can save some money on eye creams. If you're looking to save on skin care in general, she recommends Olay, L'Oreal and Garnier products.
La Mer 'The Eye Balm' ($140) or Kinerase Restructure Firming Eye Cream ($55)
Olay PRO X Eye Restoration Complex ($42) or L'Oreal RevitaLift Deep Set Wrinkle Eye Cream ($20)
If you are going to spend money on anything, in terms of makeup, splurge on foundation and concealer. According to Betian, "These products are on more of your face for a longer period of time and the higher-end ingredients will be kinder and gentler to your skin."
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