From beauty products to styling galore, a variety of items and services tailored to men may actually be good for women and get this -- their wallets. Whether it's spa packages or over the counter hair gel, what's the difference? A woman can walk into a salon and pay at least $50 for a wash and cut. As for a man? How's a measly $15? And how about fancy deodorants? Are the ingredients really that different to justify the cost difference and have female specific powder-fresh deodorant versus the manly man product?
Don't judge a box by its cover
How's this for creativity? Instead of buying a do-it-yourself hair color kit for women, why not think out of the coloring box and get a moustache kit for men to touch up your roots? Products
for men, although they're targeted towards men, take up a significant share in the market. For instance, anti-aging products account for nearly thirty percent of men's beauty product
sales and are remarkably high for women, too. Consider this: Skin's Face Revitalizing Gel sells for $65 for 2.5 ounces whereas Shiseido's similar product for women, Future Solution
Total Revitalizing Cream, sells for $225 for 1.7 ounces. Many of these products share the same active ingredients!
Beauty on a budget
On the other hand, she notes men's products have simple plain-spoken names like Hydrating Lotion and Stop Lines. The tubes and bottles they are sold in have a no-nonsense look and are often
packaged in neutral colors. The assumption? "Not offending your masculinity but still taking into consideration your concern for your physical appearance."