Selena Gomez is a force to be reckoned with in the music industry, but she also gives us major style inspiration and her fashion prowess has recently been very good news for the Australian fashion industry.
Gomez has been giving love to local brands recently, and last week she grabbed everyone's attention when she stepped out in Brisbane wearing a pair of AM Eyewear chico sunglasses, which according to the Daily Telegraph, resulted in founder Kumar Ponnusamy being inundated with requests for the style.
AM Eyewear isn't the only Australian brand Gomez is having love affair with. During a performance as part of her Revival Tour she opted to wear a custom-made Dion Lee (the Sydney-founded designer brand launched in 2009 by its creative director, named after himself) white corset and sheer skirt.
Pretty awesome, right? Well, that's not all.
Sydney brand Christian Paul is also enjoying the Selena effect after she was spotted wearing one of the label's rose gold watches, a gift from an Australian fan during her Sydney concert. The result? According to the owner of Christian Watch, Tim Caruana, they've been working hard to keep up with demand both internationally and locally — because basically everything Gomez touches turns to gold, or in this case, rose gold!
Clearly Gomez is good for business, so we've decided to put three more local brands in the spotlight. You know, just in case she's looking for future suggestions. We have a lot of local love to give.
Launched in Sydney in 1991 by sisters Nicky and Simone Zimmermann, Zimmermann is loved for its perfectly patterned, feminine designs. They're not afraid to play around with colour or to take risks. But more than anything, the reason we love this brand is because it was founded by two women, and there's nothing we love more than women supporting women.
We know Gomez has the pick of just about every designer brand in the world, but she'd be a good fit with Bassike, the label established in 2006 by Deborah Sams and Mary Lou Ryan. The thing that sets Bassike apart from other labels is that they construct simple designs in muted palettes, but they do so beautifully — with new takes on tailed trousers, jackets and trench coats — all great staples. Plus, they also have a commitment to sustainable manufacturing.
Camilla and Marc already have a strong celebrity following, and for good reason. It's fast becoming a prominent name in luxury womenswear. Propelled into the limelight after their launch at Australian Fashion Week in 2003, the brand (founded by brother-sister duo Camilla Freeman-Topper and Marc Freeman) creates garments that are effortlessly chic, yet sophisticated. From edgy leather pants to beautifully feminine off-the-shoulder dresses, there is no shortage of choice with Camilla and Marc.
Let's hope this isn't the last of Gomez's love affair with Australian fashion brands.
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