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Anti-aging serums don't have to break the bank

Hi! I’m Cindy, the editor of Prime Beauty, a beauty and lifestyle blog for women 40 & over and in the prime of their lives! Women over 40 have unique issues and Prime Beauty addresses those issues with information and products geared spe...

The anti-aging serum I swear by that you can get for under $50

I've said it before, but it bears repeating — skincare doesn't have to be expensive. You'd be surprised at what you can find at the drugstore these days.

I ignored my skin for years, not starting a good skincare routine until I was in my mid-40s. Now I have sun damage in the form of brown spots and wrinkles. I talk a lot about the importance of serums in your skincare routine. The addition of a serum to your regimen will drastically improve the overall look of your complexion. Serums contain the highest concentration of active ingredients. One drugstore product I swear by is No7 Protect & Perfect Intense Advanced Serum.

The anti-aging serum I swear by that you can get for under $50
Image: Target

I love the way the serum glides on my skin, instantly making it feel smoother. It also makes my makeup apply better and last longer, eliminating the need for a separate primer. I appreciate that is fragrance-free too — I don't like highly scented skincare that interferes with my perfume.

No7 Protect & Perfect Intense Advanced Serum can be found at Target for under $30! Bottom Line: No7 Protect & Perfect Intense Advanced Serum is not only the bestselling anti-aging serum in the UK, but it is also the first serum clinically proven to deliver anti-winkle results that actually get even better over time, so you can be sure that the longer you use it, the better results you will see! It's definitely worth a try and won't break the bank!

This post is part of a sponsored collaboration between No7 and SheKnows

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