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The Kardashians are being sued for not plugging their own beauty line

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Company alleges Kim, Kourtney and Khloé won't promote their own makeup line

The Kardashian sisters are known to promote a variety of products — including questionable waist trainers — but a new lawsuit alleges that there's one thing they won't promote: their eponymous line of makeup and beauty products.

According to Us Weekly, investment group Hillair Capital Management is suing the sisters for $180 million after they put up the money to help "their struggling Kardashian Beauty makeup line after former distributor, Boldface, went belly up amidst legal and financial troubles."

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"The essence of the parties’ bargain was that Hillair would put up millions of dollars to fund the continued distribution of the Kardashians’ line, and the Kardashians would continue to be the faces of the line, and actively promote, market and support the line…" according to the documents.

Hillair says that the sisters stopped marketing products like the Lip Plumper Shimmer Gloss, Pure Glitz Hairspray and Glimmer Faux Lashes — among dozens of others — after the ink dried on the contract. The reason, the group alleges, is that they were looking for a better offer.

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Hillair is seeking a jury trial to recoup their investment and the value of their equity interest in the beauty line — "between $64 million and $180 million."

Meanwhile, the sisters continue to promote other products. Most recently, Khloé Kardashian was announced as the new face of Kybella, an injectible known to eliminate chin fat.

Why Kybella? She wants injectibles and fillers to be "treated more like makeup" in that it's just a tool in a woman's beauty arsenal. "I'm allowed to contour my face, I have nose contour and cheek contour on, highlighter on, I'm overdrawing my lips, and nobody really says that's crazy," she recently told Glamour.

More: Woman's allergic reaction to hair dye is an important lesson for us all

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