The latest instalment in WatchCut Video's popular "100 Years of Beauty" series takes us to Ireland, and as well as showing us how Irish beauty has evolved over the last century, it also reveals the differences between the North and South of the country.
The footage begins in 1910, and actress Stephanie Koenig is given a fresh-faced look, with no makeup at all but curled and pinned-up hair, complete with a large red feather-adorned hat.
The screen then splits to show Northern and Southern Irish looks, beginning with the 1920s.
While red lipstick has been introduced into the beauty routines of women North of the border, their Southern sisters remained makeup-free.
By the time we reach the 1940s, the tables had turned and it was the Republic of Ireland reflecting glamour with bold red lips and long curled hair. Meanwhile, the Northern Ireland look included a nurse's hat to reflect the fact that Britain was at war.
In the 1950s, the influence of American style can be seen in both shots. The Southern Ireland look matches a bright red lip to a preppy neck scarf, while the Northern look features tight Hollywood style curls.
The 1970s shows a controversial look — but one that reflects an important part of Northern Ireland's history. Stephanie dons a military beret and holds an imitation gun.
In contrast, the Southern look for the 1970s features long straight dark hair and smokey eyes.
When we reach the 1990s, we see the influence popular culture had on beauty trends. In the South, the look is sweet and poppy, influenced by girl group B*witched, while the Northern look with its smokey eyes and blunt fringe is reminiscent of Candida Doyle, the only female member of indie band Pulp.
Fast forward to the present day, and the looks aren't so different, save for a beanie hat and nose piercing in the Southern look — to reflect the fact that the South has been more progressive in terms of equal rights, perhaps?
Watch the video in full below:
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