When we think of Westminster Abbey we think of the Queen's coronation, royal weddings, Diana, Princess of Wales's funeral. It is a sacred symbol in the U.K. and an historic place of worship that is home to the graves of eminent figures such as Isaac Newton, Charles Darwin and Winston Churchill.
We don't, typically, picture it filled with rails of haute couture, makeup artists and supermodels — but that's set to change in June when Gucci unveils its cruise collection in the famous Abbey's Cloisters. It will be the first time a fashion house has been given permission to show there.
A statement from Gucci said: "Gucci has chosen one of London's most historic and beautiful settings for his cruise 2017 fashion show: the Cloisters at Westminster Abbey."
Gucci's creative director Alessandro Michele told The Telegraph: "London is always on my mind and in my memories. I'm obsessed with British culture, past and present. To be able to show the collection inside the Cloisters in Westminster Abbey is magical."
A spokesperson for Westminster Abbey told MailOnline: "The response to the Gucci show has been overwhelmingly positive. The show is taking place in the Cloisters. Westminster Abbey has a number of spaces in its precincts which are available for corporate bookings. These include evening receptions, conferences and garden parties, which have taken place at the Abbey for well over a decade. In terms of the future, the Dean and Chapter of Westminster are always prepared to consider new and exciting innovations provided they do not disrupt the daily worship."
Many Gucci fans shared their excitement on social media. ShinyAndrea said the show was going to be "epic."
However not everyone thinks it is a good idea, including Marilyna2111 who tweeted, "I am appalled. What has the church come to?"
Vanessa Friedman, style director of the New York Times, was also unsure and asked her 829,000 Twitter followers: "Anyone else think the context is a little weird for a clothes show?"
"Very creepy," agreed CeciliaNY. "Was just at Westminster Abbey walking among dead poets, kings, queens and scientists."
Others deemed the decision as "sacrilegious" and a "Disneyfictation" of the place of worship, to which Woo100 responded, "It's already a theme park charging 20 quid admission to get in."
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