Fur was the taboo style item of the '90s and Noughties, but it seems the tide is turning, and many wearers are devoting whole social media accounts to their love of fur.
Fur does seem to be creeping back into the style arena. While the high street offers up row after row of faux fur in every possible colour and style, top-end designers are no longer shunning the real thing. Fendi, Burberry, Louis Vuitton, Coach, Dolce & Gabbana, Marni and Giorgio Armani are some of the labels who sent their models down the catwalk in real fur recently.
One example of the online homages to fur that have been created in recent months is Instagram account beautifulfur, which states "Real women wear real fur."
The images of real fur coats and accessories don't go down well with everyone. "You dgaf about the animals that died in the process of making that 'coat'? Psychopath", posted one.
The response from beautifulfur was simply, "correct".
This basically sums up the difference between the pro- and anti-fur camps. There's no denying that animals on fur farms are killed in cruel ways, including suffocation, electrocution, gas and poison. A person's stance on fur comes down to whether they care about the welfare of those animals.
And beautifulfur isn't the only one who doesn't.
Nick Ede, brand expert and creative director of EdenCancan, told MailOnline that the anti-fur campaign over the past two decades hasn't stopped designers gradually reintroducing the trend, or celebrities embracing it.
"Fur and fashion have gone hand in hand for years", he said. "Men's and women's styles have used fur as a luxury item that 'makes' an outfit. Whether it's trim, scarves or full coats, fur has always had a place".
Ede suggests that the rise of social media is to blame, as it gives fur retailers the perfect platform to reach customers. "With the advent of Instagram and Twitter, there is a really business of selling fur coats online that would never have been acceptable before", he said. "It seems that in most countries there is no issue with really fur being worn or sold but here in the U.K. it still remains controversial but the demand is increasing. The reason for this is trend and luxury combined. People want bragging rights and now 'real' has become a by word for success, wealth and trend".
Director of PETA UK, Mimi Bekhechi, said she believes most people still favour fake fur over the real thing.
"Furriers and their few fans are trying to create a trend that belies reality, and most people are rolling their eyes at the very idea that being ignorant, arrogant and cruel is anything to boast about", she said. "Showing yourself dressed up in the skins of dead animals seems like a rather desperate bid for attention for your failed business, as there is nothing stylish or creative about looking like a cave person.
"Respected designers such as British icons Stella McCartney and Vivienne Westwood and fresh, emerging talents like Vika Gazinskaya don't pretend to be edgy by using a taboo material", she added. "Their designs generate attention for all the right reasons".
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