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Lauren Conrad ditches her trademark blond hair for this bold hue (PHOTO)

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

We're predicting a red-hair trend, thanks to LC

Lauren Conrad is as known for her blond hair as she is for her fashion-forward designs and adorable DIY projects.

But now, the former reality star ditched her California blond hair for something a little more rich for the winter.

And she's twinning with her hairstylist!

Clearly, I'm obsessed with @kristin_ess...

A photo posted by Lauren Conrad (@laurenconrad) on

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"Clearly, I'm obsessed with @kristen_ess," she captioned the Instagram shot of her new hair.

This isn't the first time the 29-year-old has played with her hair. She's played with lengths for years, from long, beachy waves to shorter bobs, and she's also dyed it pink, but this marks the first time Conrad has completely flipped her look.

It's surprising she picked red, given that she once told PopSugar that red wasn't her color.

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"We have never gone like red-red. I have had a warmed red [color] before. I can't really do red hair; my skin tone doesn’t agree with it. I did it red when I was in high school, and it was a bummer," she told the website earlier this year. "We did a chestnut brown a few years back. It was fun! It was a nice change, and it was during Winter, so it made sense. But I feel like I don't really feel like myself without blond hair."

Guess she really is obsessed with Kristen. And we have to say, that shade of red totally agrees with her!

More: Hair contouring is the magic way to accent your face shape with highlights

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