To launch her book FacePaint: The Story of Makeup, Eldridge takes us on a journey spanning 2,000 years of makeup trends, beginning with Egyptian times, when both men and women of all classes wore makeup on a daily basis.
In Ancient Greece obvious makeup was frowned upon — apart from an enormous monobrow, it seems — and plants and fruits were used to provide subtle colour.
Fast-forward to the end of the 19th century and the public perception of makeup was changing. The birth of the silent movie and female emancipation helped makeup become a symbol of strength, with women keen to make a statement by copying the dark sooty eyes and small rosebud mouths of vamps and flappers.
No makeup video is complete without the rainbow eyes of the '80s.
"The Best and Worst Makeup Moments in History" doesn't just remind us which makeup trends are best confined to the archives (mid-18th century blush overload springs to mind…)
It's also a great reminder that, nowadays, anything goes. We have the freedom to mix and match our makeup styles, wearing as little or as much as we please. We can pair a '20s rosebud mouth with a monobrow à la Ancient Greece and that's perfectly OK.
Watch Eldridge's video in full here:
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