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The sweet reason why Stella McCartney designed this bra for breast cancer survivors

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Stella McCartney unveils post-double mastectomy bra for breast cancer awareness

Like millions, designer Stella McCartney has been touched by breast cancer: Her mother, Linda Louise McCartney, died of the disease in 1998.

To honor her mother — and raise awareness during October's Breast Cancer Awareness Month — the British designer created a beautiful compression bra to make the world a bit brighter for women going through the painful healing process after a double mastectomy.

Stella McCartney unveils post-double mastectomy bra for breast cancer awareness
Image: Stella McCartney

And the best part? She named it after her mother. The rose-colored Louise Listening bra is her way to "bring something feminine and beautiful into a bra that is taboo,” she said in a statement, according to People.

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“There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally," she added. "And we just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached.”

More: 'History of the bra' is an eye-opening trip down memory lane (VIDEO)

The $125 bra will go on sale Oct. 1 on her website with all of the proceeds going to the Hello Beautiful Foundation.

Most of all, McCartney wants women dealing with this awful illness to know that "you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside.”

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