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H&M has launched the most diverse fashion campaign of all time

When she's not writing, Claire Gillespie can most often be found wiping snotty noses, picking up Lego, taking photos of her cat or doing headstands.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken

From SheKnows UK
We're all talking about H&M right now and it's not just because the next big designer collaboration is on its way.

The latest campaign from the high street giant is a super slick video that promotes diversity and celebrates all that is fun about fashion, while delivering a serious message about sustainability.

"Close The Loop" features no less than 69 models of all shapes and sizes, from different backgrounds and with very different personal styles. It is, without a doubt, the most diverse fashion campaign we’ve ever seen.

We've got dapper Sikhs.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

We've got underarm fuzz.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

More: Fashion Week makes moves to be more inclusive

We've got a glamorous older lady rocking turquoise hair.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

We've got a transgender princess.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

More: Addition Elle is hosting only plus-size show at NYFW

We've got a redhead wearing red.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

And we've got Iggy Pop in all his topless glory.

'Close The Loop' video reminds us there's only one important rule in fashion and all the others can be broken
Image: H&M/YouTube

More: Retailer uses trans creatives to "broaden the view of gender in fashion"

Watch the full video below and remember that there are no rules in fashion but one: recycle your clothes.

“Close the Loop” is part of H&M’s drive to make fashion more sustainable. Join in by taking a bag of old clothes or fabric to your local H&M — they’ll recycle it and give you a £5 voucher off your next purchase. You can also shop from their Conscious collection or Close The Loop recycled denim collection.

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