SECTIONS
What would you like to know?
Share this Story
/

Lululemon misses the mark with their Ghanaian-inspired collaboration

Mary's a transplanted Detroiter and is passionately involved with a host of causes related to technology, diversity, cultural injustice, digestive health awareness, fitness, and under resourced education rights. Hobbies include deejaying...

Lululemon's new collection stems from Africa yet features no models of color

The practice of excluding models of color is double insulting when it comes to a fashion collaboration with West African influences.

Lululemon's recent collaboration announcement with fashion brand Osei-Duro is definitely a major look for the popular Vancouver-based fitness apparel brand. These designs are heavily inspired by textiles and patterns that are rich and housed from diaspora. What's troubling is the lack of models of color to reflect the foundation of Osei-Duro as a West African-based design line that hints at Lululemon's lack of cultural I.Q.

I thoroughly researched all of the properties for Osei-Duro on their Facebook and their main website. Their models are diverse in nature and in style. So for Lululemon to continue this practice of mainly featuring white models even when collaborating with an African-influenced brand stings even more than the lack of representation of African models in the fashion industry overall.

Lululemon's new collection stems from Africa yet features no models of color

Lululemon's new collection stems from Africa yet features no models of color

Image: Facebook/Osei Duro

I really want to support this collection but I am tired of brands co-opting African culture without reflecting any of its influence when it comes to physical representation.

This practice needs to stop and women of all races, cultures and ethnicities should be free to hold companies to this task. Yogis come in all shapes and sizes. This whitewashed, skinny-girls-only club needs to recruit new and diverse members.

Comments
Follow Us

SheKnows Media ‐ Beauty and Style

Hot
New in Beauty & Style
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!