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'Power of Makeup' selfies show women don't need makeup — they enjoy it

Julia Horniacek is an independent freelance writer reporting beauty and fashion for SheKnows and Bustle.com, addicted to exercise, coffee and making an attempt to get outside her comfort zone.

'Power of Makeup' trend proves women do not need makeup, but enjoy it anyway

All hail the makeup-less selfie trend taking Instagram feeds by storm as women everywhere photograph their bare faces to show the world what is truly, as Tyra Banks would like to refer to it as, raw and real.

More: Tyra Banks' makeup free selfie is the one to see

It is extremely important for women to recognize the beauty of their natural selves behind the cosmetic mask and this is definitely a movement I support. However, wearing makeup does not signify an insecurity, nor does refusing to post a photo makeup free. There is power in makeup and beauty vlogger Nikkie of NikkieTutorials posted a video that's helping end the makeup shaming.

And women are getting on board. I have left the house bare-faced and lived to tell the tale. However, I became a beauty writer for a reason. I enjoy makeup and continue to be blown away by the ways it can transform someone’s overall look. But that doesn't mean I'm afraid to go without it.

Yes, there are probably many women who do hide behind beauty products as a result of their insecurities but it should not be conventional wisdom that women who choose to wear makeup are insecure.

"Nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you're insecure or you do it because you don't love yourself," Nikkie states in her video. "I feel like, in a way, lately, it's almost a crime to love doing your makeup."

I was tagged by the beautiful @brittanylesser to contribute to this awesome movement. If you were tagged, feel free to post and tag more women. #Makeup is a lot of things. Fun, a form of expression and even a work of art. (Seriously, have you seen what some of those gurus on YouTube can do?!) But one this it is NOT is a requirement for #beauty. So sick of seeing women get bashed on the Internet for how they look without makeup. Seriously? Since when is painting our face the standard? And sorry folks, contrary to popular belief, most women wear makeup for themselves. Not for YOU. What a concept. What someone wants to put on their face is their decision and you don't have to like it, you also don't get to make them feel less than human for it. Cyber #bullying is disgusting and it needs to stop. You are beautiful whether you choose to wear makeup or not, don't ever let anyone else make you otherwise. #noMakeupSelfie #powerofmakeup #IAmPerfectlyImperfect #beYOUtiful #thepowerofmakeup #cyberbullying #feminism #feministAF

A photo posted by Marilyn (@marilynvatican) on

There are far worse things in the world than a woman who chooses to wear makeup to feel good about herself. And there's no harm in it. So, makeup lovers are taking a stand across social media platforms by posting selfies using #PowerofMakeup to create an archive of women’s photos showing their faces half dolled up, the other left untouched.

More: Newest in-your-face makeup trend is actually no makeup at all

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