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A Starbucks Frappuccino-themed fashion show just happened in Japan

Ally Hirschlag is a producer/actor/writer who lives in Brooklyn, NY and buys way too many toys for her cats. She contributes to several publications, including Bustle, and The Nerve, and enjoys writing about all things woman. In her spar...

Starbucks just had a fashion show for Frappuccinos — seriously

Starbucks usually makes a big to-do when they announce a new drink, but this time they really went for it. They hosted a Frappuccino fashion show in honor of their new summer drink, the Fruits-on-top-yogurt Frapp. You heard that right. A fashion show. For a Frappuccino.

Starbucks just had a fashion show for Frappuccinos — seriously

The event was called "The Starbucks Summer Party 2015" and consisted of a lot of fashionable people walking around drinking the new frapp while watching models parade around the stage dressed as ingredients in the drink. The ingredient-inspired outfits were designed by Taro Horiuchi, a Tokyo-based designer.

I remember doing a similar fashion show when I was in third grade dressed as an apple (it was a play about nutrition), but we didn't get any fun free drinks. The whole thing looks a little like a nightmare I once had about coffee; I was drinking a lot of frapps last summer and dreamt that I was at a school dance with a bunch of giant frapps who wouldn't talk to me.

More: Starbucks cold-brew coffee is going to blow your mind this spring

This party looks like a lot more fun and not nearly as scary, but it's still the most random thing you'll read today. While it's a bit weird, I do have to admit the music is catchy and even makes me feel light-hearted and in the mood for something sweet. Clever trick, Starbucks! I guess I underestimated you... slightly.

The drink itself sounds pretty tasty. It's yogurt blended with nuts and topped with jam and whipped cream. Sounds a bit more like a breakfast treat than a drink, but I for one enjoy having my breakfast in an easy-to-consume manner, so I would totally give this a try. However, I simply will never get on board with a model carrying an almond clutch with a tassel. It's too prosaic and takes me out of the fantasy.

More: Starbucks' new delivery service will make mornings so much easier

Starbucks just had a fashion show for Frappuccinos — seriously

Starbucks just had a fashion show for Frappuccinos — seriously

At the end of the day, this Frappuccino fashion show is a creative way to get the world to take notice of this fun new summer drink. But Starbucks, you could step up your fashion game next time, but I suppose that's why you sell coffee instead of chiffon?

More: Starbucks and Dunkin' Donuts add fun new menu items for spring

Starbucks just had a fashion show for Frappuccinos — seriously

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