Ferrario posted the following image on her Instagram with a message saying that the term "plus-size" isn't empowering, but rather a put-down. She shared the image in response to former Biggest Loser host Ajay Rochester's own image about dropping the plus-size label because it is damaging to women and girls' self-esteem.
I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term 'plus size' by making the point that it is 'harmful' to call a model 'plus' and damaging for the minds of young girls. I fully support Ajay and agree with her. Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession! #droptheplus
"I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering.
"I fully support Ajay and agree with her. Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels."
Okay girls! Let's do this! I am a woman FULL STOP! We are all women. Many shapes and sizes. It's not us vs them. We are sisters! #droptheplus #labelsareforjars @stefania_model let's go ladies....it's your turn. pS that was very hard to write in the mirror lol @dailymail @dazanahair #women #empowerment @officialariajohnson @arkiekirkwood @arkiemotogirl #loveyourself #respect #droptheplus #dropthePLUS and make sure you show me YOUR photo so I can repost here!
Ferrario and Rochester argue that models who are not overweight being referred to as plus-size sends the wrong message to young women and girls about what it means to have a healthy body size and what it means to be overweight.
Plus-size, in my mind at least, always sounds like it means overweight. Plus-size traditionally meant between the sizes of 12 and 16. But now it seems like every model who isn't sample size is plus-size.
These women are also referred to as plus-size models.
How the FUK can this woman be considered plus size? Any idea the kind of damage you (the media/fashion industry) do to the minds of young girls by even using those words with a picture like this? Where is there PLUS of anything. Anything less of her and she'd be a MINUS something. Seriously this is so ridiculous and harmful! This is not empowering anyone labeling her! "Laura Wells is proud to be a part of a body positive campaign." - shame on you news.com.au it shldnt be an issue at all. #curves #everywoman#beauty #bbw #bullshit
Yes, even this one:
Photographer and body image awareness campaigner, Victoria Janashvili, says she's no fan of the term either, saying, "I don't like the label 'plus-size' in general," she says. "Some women are curvier, some women are skinnier, some shorter, some taller. I think there's beauty in all."
But, of course, people like to categorise and put things into nice, neat, easily decipherable boxes.
Model Laura Wells, though, thinks the plus-size label actually brings attention to bodies of different sizes and celebrates them.
Work up this morning to tabloid media and quotes from @ajayrochester saying that I am not a plus size model and that I am not empowering anyone. Well this picture serves its purpose. Me on the right a size 14AU (12 US, 16UK) on the left a size 6AU model. Its obvious here the differences. I am a 'plus size MODEL' because I am 3-6 sizes larger then industry standard. I understand the negative impacts using the words 'plus size' on me has on society, I post about it all the time. However in terms of @the_upside campaign damn straight I am proud to be apart of it. It's the first time a regular sized active wear brand had used a plus size model let alone anyone over a size 8AU. We need to stop shaming other people's bodies, be happy that models like me are helping to change the tide of the industry. I do promote healthy positive body image. I do promote size diversity and beauty beyond size 0. I also promote being a happy and healthy person and being apart of something bigger then yourself, for me thats helping the environment! All of these reasons are why #theupside used me to promote their message! Miss @ajayrochester the campaign nor I are #bullshit and the fact you would put that out there is not exactly campaigning successfully or positively for body image diversity. We are all women, we all look different, carry our weight in different places, look completely different even if we wear the same size but that is why we are all beautiful and should support one another. Just #BeYou Stay tuned for the documentary all about these issues @aperfect14 #dailymailyuk #dailymailau #beautybeyondsize #curvesinbikinis #beyoutheupside
"It's the first time a regular-sized activewear brand had used a plus-size model, let alone anyone over a size 8AU," Wells says. "We need to stop shaming other people's bodies, be happy that models like me are helping to change the tide of the industry."
What do you think? Is the plus-size label empowering or an insult? Share your opinions in the comments section below.
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