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Kim Kardashian's new hair color will make you do a double take (PHOTO)

Jenni Maier

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Jenni Maier

Jenni Maier is a blog editor living in New York City. More than anything else in the world, she wants a dog. She's jealous of North West's fashion sense and is still upset Tatiana Maslany wasn't nominated for an Emmy. Her goal this year ...

Kim Kardashian continues to master the art of getting attention with her looks

Leave it to Kim Kardashian to get the internet all hot and bothered over a dye job. The reality-star-turned-genius-businesswoman debuted platinum blond hair today in Paris.

While at first I wasn't a huge fan of the new color, I came around to it approximately 30 seconds later. (FYI: In internet time, that's about five days.)

If you feel like you've suddenly come down with a case of the déjà vus, know that this isn't the first time she's gone blonde. Back in 2014, she donned a blond wig that made headlines, because of course it did. And all the way back in 2013, she actually went all out and dyed it a different shade of blond after the birth of North West. And now in 2015...

Kim Kardashian continues to master the art of getting attention with her looks

Image: Getty Images

So far there's no word on why she decided to make the change. But honestly, if I had her money and her stylist, I would dye my hair all the time for no reason. After all, it's just hair, and you might as well have some fun with it.

More: How to go from black to blonde hair and totally own it >>

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Kim Kardashian continues to master the art of getting attention with her looks

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