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Target steps up their plus-size game with a whole new line

Catherine Conelly is a Senior Love and Health Editor at SheKnows.

This is Target's response to complaints about not accepting plus-size women

In recent years, Target has become known for their hip designer collaborations with luxury designers like Missoni and Prabal Gurung. Most recently, they announced their bright and girly Lilly Pulitzer collection but, despite a devout love for Target and these limited edition collaborations, there's always one big complaint.

What about the plus-size women?

Back in August, curvy fashion blogger Chastity Garner finally had enough. She took a stance when Target launched their Altuzarra collection which, true to form, left out the plus-size range. She vowed to boycott Target and end what she called her abusive relationship with the retailer.

Well, Target took that to heart. Today they announced AVA & VIV, a beautiful new line designed for plus-size women by their in-house team of designers. And it's not just a one-time thing. The line will refresh monthly and will include items that range from $10 to $80.

The best part? Chastity Garner was one of three plus-size fashion bloggers invited to preview the line and offer her feedback on designs still in the works for fall. All three ladies will be featured in the look book for the collection, and if this video tells us anything, it's that they are thrilled.

This new line will be available mid-February through March and available to purchase online Feb. 22. The look book is set to 'air' Jan. 22.

More on plus size and body image

Amazing video wants you to wiggle your jiggly bits without shame
21 Moments that redefined beauty last year
7 Lingerie models rocking body diversity

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