What would you like to know?
Share this Story

Woohoo! ModCloth makes history with no-Photoshop pledge

by

Social Media Editor

AJ Willingham is a social media editor/trending writer who loves animals, sports, the outdoors, good books, good music, and braiding hair. She lives in Atlanta, GA.

ModCloth is first fashion retailer to officially pooh-pooh Photoshop

Now here's a trend we love to see! ModCloth, the fashion retailer whose wares you swoon over during your lunch break, has signed a pledge to be totally transparent about their Photoshopping practices.

The Heroes Pledge for Advertisers was started by advocates of the Truth in Advertising bill. By signing it, ModCloth has agreed to "do our best to not change the shape, size, proportion, colors and/or remove/enhance the physical features of the people in our ads in post-production."

They have also pledged to make note of any major alterations with a "Truth in Advertising" label that describes the changes. Because, after all, fixing a few hair wispies and a wrinkle or two is one thing, but we can all pretty much agree getting crazy with the 'shop tools is going out of style.

A post on the ModCloth blog calls the pledge "a courageous movement."

"We have agreed to label images of models who have been Photoshopped because that's what we all deserve," the post reads. "To know the truth!"

Those who are fans of the brand (and really, who isn't?) already know ModCloth features lots of so-called "real-looking" models of many shapes and colors, and they boast a pretty extensive plus-sized line as well. So their latest pledge just keeps the body-positive train rolling, and we hope other brands agree to jump on.

What other brands would you love to see take the no-Photoshop pledge?

More beauty and style stories

7 Easy style tips from real moms
PHOTOS: Fashion blogger owns up to Photoshopping her body
10 Makeup hacks that will make you a beauty genius

Tagged in
Recommended for You
Comments
Follow Us

SheKnows Media ‐ Beauty and Style

Hot
New in Beauty
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!