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Eyebrow-raising summer beauty innovations

Anna De Souza

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Health & Fitness

Anna De Souza is a digital and broadcast journalist covering fashion, beauty, technology and lifestyle. 

When not meandering the cobblestone streets of Old City, Philadelphia or sharing sharp cheddar with her best friend, Lella, you can c...

These interesting and eyebrow-raising must-haves are brand new beauty categories you and your girlfriends will be raving about all summer.

From new hybrids including serum/oil blends, cheek oils, post-sun body cleansers that help remove SPF residue and combat chlorine and salt water, melted lipstick and the ultimate polishing tool that'll help you "nail" color with your non-dominant hand, these interesting and eyebrow-raising must-haves are brand new beauty categories you and your girlfriends will be raving about all season long.

Liquified melted lipstick

Eyebrow-raising summer beauty innovations

Guess what? Now you can get the staying power of a stain, the intense color of a liquid lipstick and the high shine of a gloss with Melted from Too Faced. The inspiration came from Co-Founder and Creative Director Jerrod Blandino, who had never seen lipstick more beautiful, intense, rich and glossy than when it’s in its melted form in the cosmetic labs. With this in mind, Too Faced created a liquified lipstick that doesn’t lose its pigment or shine while keeping a comfortable, flexible and cushiony wear.

Violet-toned sunless tanner

Eyebrow-raising summer beauty innovations

Orange you lovely? Not anymore, thankfully. Organic sunless tanning company Norvell just introduced Venetian™, a new sunless formula with a unique combination of violet- and brown-tone bronzers, designed to mimic the sought-after skin tones of the Mediterranean region. The time-released micro-capsules also bind moisture within the skin, and feel free to breathe easy; the advanced DHA odor encapsulation molecules "trap" and virtually eliminate sunless tan formula odors.

Manicures get a makeover

Eyebrow-raising summer beauty innovations

Genius alert: Wave goodbye to manicure mistakes. The Julep Plie Wand serves as an extended nail polish handle, twisting, pivoting and bending to help you avoid slip-ups, especially if you're painting with your non-dominant hand, you know, the one that looks like a 6-year-old polished your nails. You can finally nail that at-home mani, sans 20 minutes of cleanup.

Serum/oil hybrids

Eyebrow-raising summer beauty innovations

Wake up to beautiful skin with new The Body Shop's Vitamin E Overnight Serum-In-Oil, a technical innovation combining the power of a serum and oil to indulge, replenish and recharge skin with moisture overnight, with a non-greasy, won't-stain-your-pillowcase formula.

Silicone-free spray makeup primer

Eyebrow-raising summer beauty innovations

Say hello to a brand new makeup category, the makeup primer spray. SKINDINAVIA's The Makeup Primer Spray is applied as a fine mist that preps your face as an oil-free canvas for long-lasting makeup wear. Best part? It's lightweight, breathable, but most importantly silicone-free. It's also loaded with vitamins, antioxidants and is clinically proven to soothe redness, prevent breakouts and control the appearance of oil, even out skin tone and reduce large pores over time. Our beauty prayers have been answered; dump that thick pore-clogging gel once and for all.

Clear waterproof everything gel

Eyebrow-raising summer beauty innovations

This is the ultimate summer makeup savior, a revolutionary clear waterproofing gel that bonds, seals and waterproofs any powder makeup, loose pigment, loose shadows, micas and glitter. You can mix Anastasia's Beauty Genius with loose powders to create your own waterproof eyeliner or use as a primer before applying eyeshadow, glitter or lipstick.

Gel foundations

Eyebrow-raising summer beauty innovations

Formulated with Buoyancy Gel™ technology, Marc Jacobs Beauty Genius Gel Super-Charged Foundation is the summer foundation. The gel formula features Soft Focus Powder that reflects light to minimize imperfections, while revitalizing multivitamins provide supreme hydration without a cake-with-icing-at-the-beach look.

Invisible swimcap

Eyebrow-raising summer beauty innovations

On hot summer days, there’s nothing more satisfying than a dip in a cool, refreshing pool. Chlorine, and UV rays, however, can wreak havoc on hair, leaving locks dry, brittle and even green. Who wants to wear a rubber plug on their head, though? That's where Philip Kingsley Swimcap comes to the rescue. Swimcap is a leave-in deep conditioning treatment that shields the scalp and strands from the elements. Developed at the request of the U.S. Olympic Synchronized Swimming team to guard hair against constant exposure to chlorine, it defends against not only chlorine, but also sun, salt water and wind, preventing breakage, dryness and discoloration. So go ahead, dive head first.

Overnight tanning masks

Eyebrow-raising summer beauty innovations

Totally loving James Read Express Mask Tan, a revolutionary hydrating mask that delivers a light golden glow after 30 minutes, a deeper color after 60 minutes and will continue to deepen even after the mask itself is washed off. Its intensely moisturizing formula contains hyaluronic acid, jojoba seed oil, extracts of aloe vera and algae plus antioxidant vitamin E, helping the skin to feel firm and smooth after application. It's really the ultimate beauty sleep.

Cheek oil

Eyebrow-raising summer beauty innovations

Hydrating, nourishing and argan oil infused, Josie Maran's Argan Infinity Lip and Cheek Creamy Oil starts as a cream and melts into an oil for a pop of natural-looking, never-greasy color. The formula is 97 percent natural and petroleum-free. This awesome new category will be a more luminous swap for your tired cream blush and give you a pop of dewy, natural color.

Gilded tattoos

Eyebrow-raising summer beauty innovations

Temp tattoos just got an upgrade this summer. Gold leaf body tattoos are trending this summer and getting the look is as easy as wetting a sponge, just like when you were a kid. While the Dior designer faux baubles are sold out, you can still nab the look at other retailers, including Forever21.

Reusable hair color

Eyebrow-raising summer beauty innovations

Why didn't anyone think of this before? So psyched L'Oreal Paris has introduced Superior Preference Mousse Absolue, the first-ever automatic and reusable hair color. Mousse Absolue’s dual-chamber canister is the most sophisticated packaging ever from L'Oreal Paris, and with just one push, the perfect ratio of pure color dyes and a powerful color developer is automatically mixed into a rich, non-drip mousse that allows for a smooth, no-mess application. The no-mix, reusable system keeps color fresh and allows for seamless root touch-ups or multiple applications on shorter hair; pretty smart, and perfect for quick, effortless summer root touch-ups to match carefree tousled beachy hair.

Post-sun shower gel

Eyebrow-raising summer beauty innovations

Guinot's Gel Douche Soleil removes sunscreen and ultraviolet (UV) filters while neutralizing the harmful effects of saltwater and chlorine, which can wreak havoc on your skin, and your fake tan, too.

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