To keep this look understated, keep the under eyeshadow only slightly thicker than your eyeliner would be. Select eyeshadow shades in pink or nude tones and add just a bit of glitter if you want to make it subtle, but still noticeable.
For women with brown or hazel eyes, applying blue under eye makeup will really make your eyes pop, like it did here for Jessica Biel.
Change up the traditional smoky eye look by applying a deep red or plum color under your eye. It gives you a mysterious and sexy look.
Speaking of smoky eyes, you can blend the dark eyeshadows under your eye for a dramatic smoky eye. This works especially well for women with blue or light eyes.
Create contrast with your under eye makeup by applying light eyeshadow or eyeliner directly above your eyeliner. It's a subtle change that really makes a huge difference.
Most importantly, have fun with the look! Jade Thirlwall really added some flirtation to her makeup by applying shimmering eyeshadow under her eye. We love it!
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