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Lily Collins: Fashion's new "it" girl

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Lily Collins nabs
Lancôme campaign

Lily Collins was just confirmed as the new face of Lancôme!

Lily Collins nabsLancôme campaign

Move over Emma Watson! There's a new fashion darling perched in the front row at Paris Fashion Week: Lily Collins! Lancôme just announced that the actress is the new face of the brand.

"We are thrilled to announce actress @LilyCollins as our newest brand ambassadress," Lancôme USA tweeted on Oct. 1. "With her charm, gracefulness, modernity and lively wit, @LilyCollins is the perfect embodiment of femininity #LilyforLancôme."

The Mortal Instruments star has also been a fixture beside Kim Kardashian and Kanye West at various fashion shows this week. She turned heads at the Givenchy show with her dramatic oxblood lip color and her trademark eyebrows — and for wearing the label's Bambi sweatshirt as a dress.

The daughter of Phil Collins might look a bit goth, but she insists that her style is really girly with just a bit of an edge.

"I'm into mixing floral prints with more edgy stuff like maybe a really cool leather jacket or leather pants, just mixing feminine and [masculine] looks together," she told MSN, adding that she'll never try to be someone she's not.

"I always have this mentality of being sophisticated and chic yet fresh and young — because I am 24, so I like to have fun," she added. "I just like to play around a lot and experiment and not limit myself — but never be tasteless. Always feeling like myself, but not letting the clothes wear me."

That's style advice we can all use, no matter our age.

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