InStyle's Dana Avidan Cohn
Fashion chat

fashion Expert
shares tips!

Ever wondered what goes on in the minds of the fashion industry's best experts? You're about to find out! Over the next few months, I'll be chatting all things fashion and beauty with some of the brightest minds in the industry. Up today? Dana Avidan Cohn, InStyle's Senior Market Editor.

InStyle's Dana Avidan Cohn's favorite productsSheKnows: What are your top three beauty essentials?

Dana Avidan Cohn: I have deep set eyes so the Touche Éclat luminizing pen by Yves Saint Laurent was a game changer for me. I keep it in my bag for touch ups if I have an event to go to. I use #2.5.

If I could, I would be tan all year round. I have an olive complexion and it looks the best in the summer. To keep that look up in the fall, I use a bronzer every day, and Giorgio Armani’s 'Bronze' Palette is so natural looking.

I am really into a natural look and this nude lip from Dior gives just the right amount of tint.

SK: Tell me a little about the inspiration behind the InStyle Essentials Perfect White Shirt Collection.

DAC: We hear from a lot of women how hard it is to find basics that fit. The TrioFit sizing system allows women to shop by their bra size (32B to 40H) and receive a nearly custom fit shirt, something women did not have access to for years.

InStyle Essentials Perfect White Shirt Collection

SK: A white blouse is a wardrobe essential, but it can also feel kind of boring. How do you like to style yours to spice it up a bit?

DAC: I love the simplicity of a well-fitted white shirt, actually. To make it feel new and modern, I would button the shirt to the top, tuck it into a patterned or textured skirt, and wear it with brogues. Or for a more relaxed look, I would open the collar, add a fun necklace and pair it with tailored boyfriend jeans and a colorful pump.

SK: Who's your celeb fashion crush?

DAC: Melanie Laurent, Alexa Chung, Emma Stone and Mary-Kate and Ashley Olsen are women I always look at.

SK: What's the best fashion tip you've picked up on the job?

DAC: Trust your instincts — if you don't feel good in something, don't wear it.

SK: What fall fashion trend are you most excited to work?

DAC: I am really into all the leather pieces in the market right now. My closet is starting to look like a biker bar.

SK: What's your bargain fashion guilty pleasure?

DAC: I love going into Opening Ceremony in SoHo for sneakers. They always have a really eclectic mix that is under $100. Also, Zara for everything else.

SK: Fashion Week is coming up! Whose show are you most excited to see?

DAC: I cover New York and London, so from those: 3.1 Phillip Lim, Altuzarra, SUNO, Christopher Kane and Burberry. From afar I will be admiring Chloe, Celine, Carven, and Stella!

More beauty chats

Rue La La's Jackie Nasser
Refinery29's Annie Tomlin
BeautyCon's Marina Curry


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