Soft, pale colors will brighten your eyes and complement your hair. Colors like rose, peach and soft pinks will add warmth to your face. A good shade to wear alone or with others to warm your face is Laura Mercier's Morning Dew ($22), a soft matte pink. Always go with a matte finish; shadows with shimmer tend to stick in tiny wrinkles and creases and make the eyes look older.
Start with a good lid primer, such as Clinique Touch Base for Eyes in Nude Rose ($14), to smooth the skin and provide a good base for your shadow. Bonus: You'll use less shadow, too.
Gray, slate and navy create a beautiful evening look. Apply L'Oreal Midnight Sky ($5) in the crease, and Bare Minerals Patience ($13) under the brow; use a mix of the two (or a medium gray) on the lid. Use a good lid primer, stay away from shimmer, and blend to give the eye a natural, youthful look.
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