The idea of eye shadow is to enhance your eye color. One way to do this is to choose three coordinating shades from the same color family. Use the lightest color on the brow bone, the darkest color in the crease, and the medium shade on the eyelid.
Stay away from blue and opt for shadows that bring out your eyes, like purples and shadows with peach undertones. A peachy brown such as MAC Cosmetics Amber Lights ($15) works great for those with fair skin. Copper, coral, rose, rust and peach -- try Sephora Collection Glittering Sand ($12) -- can lighten the eyes. For a night out, try making a statement with a purple eye by wearing Bare Minerals Hyacinth ($13), Moss ($13), and Sugar Plum ($13) together.
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