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Product review: Justin Bieber The Key Eau de Parfum

Chrissy Callahan is the Contributing Beauty Editor for SheKnows and helps manage the Beauty & Love sites' content. Before joining SheKnows, Chrissy freelanced for a variety of different websites and covered everything from NY Fashion Wee...

The key to Justin's heart?

Justin Bieber is at it again and has released yet another fragrance! How does it measure up? Find out.
The key to Justin's heart?
Product review

The key to Justin's heart?

Justin Bieber is at it again and has released yet another fragrance! How does it measure up? Find out.

Name this product:

Justin Bieber The Key Eau de Parfum (macys.com, $60)

What the product claims to do:

Described as "energetic with a sexy splash of sparkling freshness," this fruity floral musk invites you to "unlock the endless possibilities of believing in your dreams, bringing you closer to Justin than ever before."

How it worked for me:

Let's be honest, using this perfume did not bring me closer to Justin Bieber (wishful thinking!), but it was a pleasant experience. The smell is fresh (read on for more info!) and there was an exciting aspect to the whole packaging of this fragrance.

How this product looks and feels:

I really loved the creative packaging. The white bottle is sleek and the gold key keeps the brand messaging intact. It's also easier to handle than a typical round perfume bottle. So yes, it's teen-friendly, all you Beliebers!

I would recommend this product for: 

Fans of Bieber or anyone else who likes to collect celebrity fragrances.

How I felt about the scent of this product:

I liked the fact that this scent wasn't too strong. There's nothing worse than a perfume that lingers and lingers on. It has a nice, soft, fruity scent that seems very traditional and is what I like to call a "real perfume" scent, not a sugary dessert type scent.

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