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Emily Maynard dishes on her jewelry line

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Emily Maynard's new jewelry line

Admit it: Part of the reason you watched Emily Maynard on The Bachelorette was to scope out her chic style. Now you have a chance to get (part of) her look, thanks to her new jewelry collection: Emily Maynard for Towne & Reese!
From The Bachelorette
to fashion mogul

Emily Maynard's new jewelry line

SheKnows: How did the jewelry line come about?

Emily Maynard: Towne & Reese is a company that started in Charlotte, and I used to wear a lot of their pieces on The Bachelorette. I eventually formed a friendship with Christi [Pack] and Jessica [Stanfield]. We were talking one day, and they were like, "Why don't you do a line with us?" I was trying to figure out what to do next — "Should I open a children's clothing store?" — and it just seemed like the perfect opportunity.

SK: Was design something you always wanted to do?

EM: Honestly, I never even thought about it. It's been a great opportunity, and it's really [a] perfect match for me.

SK: Where did you get the inspiration for the pieces?

EM: All over the place: my mom's jewelry box, antique shops, places I've traveled. I also thought about the things that I wanted that I didn't have in my closet. I just pulled inspirations from everything in my life.

SK: Do you have a favorite?

EM: It's really hard to pick — they're all so special to me. I will say that I wear the Susie, Bethany and Scarlett bracelets every day, though.

Emily Maynard's new jewelry line

SK: Will you do more collections? Any plans to branch out into clothing design?

EM: Right now, I'm just so excited to be doing the jewelry line. We're already starting to think about a second collection... it'll probably be out sometime around the holidays.

SK: What are your fashion must-haves this summer?

EM: I'm wearing a lot of maxi dresses this summer. I'm still looking for the perfect pair of cutoff shorts, though — the type that I can wear to soccer practice and stuff like that. Overall, I'm all about wearing easy things that I can add jewelry to make it more special.

SK: Where do you like to shop?

EM: I really hate going to the mall. Instead, I do a lot of boutique shopping here in Charlotte. The city has a lot of really great boutiques like KK Bloom, The Cheeky Bean and Scout & Molly's.

SK: What do you splurge on?

EM: Definitely makeup, skin care products, shoes and pocketbooks.

SK: Your skin is absolutely gorgeous. How do you keep it looking so flawless?

EM: Thank you! I actually have really sensitive skin, so I have to use a bunch of different products. I can say that using my Clarisonic has really helped with breakouts. I notice a huge difference. I've also used Skinceuticals serums for years.

I've also always heard that drinking more water helps keep skin clear, but I haven't been able to kick my Diet Coke habit long enough to find out [laughs].

SK: What's your No. 1 beauty tip for women?

EM: One thing I've learned along the way is that less is more. Honestly, I get a lot of tips from going on YouTube. The [vloggers] on there make it look easy — you actually get to see it done on a real person instead of just in a photo. I think that's really helpful.

SK: Whom do you look up to, style-wise?

EM: I really love [former Bachelorette] Jillian Harris' style. She just has the best style — I think she's just the coolest person.

SK: What's the best fashion advice you've ever received?

EM: I'd say it's "Wear what you feel good in." Also, always have a good tailor. I buy stuff from Forever 21 and have a tailor take it in... it just makes the clothes look more expensive, and I end up wearing it a lot more.

Get it now

Check out Emily Maynard's jewelry collection available now on her official website!

More on celebrity style

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Karmin chats summer beauty and daring style
Kanye West embraces simple style in new A.P.C. collection

Photos: Emily Maynard/Anderson Group Public Relations
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