Move over, keratin: There's a new hair-strengthening treatment in town.
Chicago-based George the Salon is introducing the cashmere blowout, a treatment designed to "instantly give fine, fragile hair more body, texture and natural-looking volume."
And get this: The stylists use actual cashmere — like the kind you find in your favorite sweater!
"This is a fiber obtained from actual cashmere to smooth, strengthen, and protect," George Gonzalez, owner of George the Salon Chicago, told SheKnows. "It is broken down into hydrolyzed keratin protein, which facilitates moisture bonding. Cashmere is fine in texture and strong, light and soft. Plus, it has restructuring action."
Here's how it works: George and his team first spray the hair with an "ecological hairspray" that contains the cashmere proteins, along with a marine derivative rich in minerals. The spray is designed to penetrate the hair and provide essential proteins and vitamins for strength. Then, while the hair is still wet, a beautifying elixir enriched with four precious oils (maize, argan, camellia and pracaxi) is applied from the roots to the tips.
"This treatment absorbs quickly into strands as it conditions and smoothes away frizz for added shine," George explained. "This elixir also acts as another heat protectant and then a finishing gloss to tame frizz, revealing the creation of Chicago's first cashmere blowout."
The price? Only $50 — much more affordable than treatments at other salons, which range from $100 to $300 or more.
5 Tips to get the perfect blowout at home
Can't make it to Chicago? Here are George's tips for getting a fab blowout at home:
- Avoid frizz by blow-drying your hair from the top down, directing the dryer toward the ends.
- Always dry the roots about 70 percent first, then proceed to styling.
- Make sure you control your ends with your brush. Alternatively, try using your hands to press the dried hair smooth.
- When you visit your stylist, ask for more layers when you get a cut. This will release weight and encourage volume as you style.
- Sometimes women put the dryer directly against the hair because they think that's the way to get it straight. That can do real damage, however, especially with a metal brush.
Would you try a cashmere blowout on your strands? Sound off below!
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